Splat!
Beverage Campaign
The Idea of Splat! came from the kids drink Bug Juice that was extremely cheap and popular amongst my family members at gas stations. It made no claims to nutrition and was simply there as an unhealthy juice that kids would pick because of the taste and parents would pick because of the price.
I imagined that it grew up and the young adults grew up with it to become an alcoholic drink with much of the same function an purpose.
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The primary branding element of Splat is the use of the tessellation meant to emulate a marching colony of ants. The use of a single piece of the tessellation is also used to represent a character often times as a stand in for the consumer. Which also gives the name of the community “The Swarm” more merit.
